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Michael Cowen is one of the foremost
and sought after salon
consultants
in the world with more than 45 years
experience and over 40,000
clients. Michael's consultancy company,
Salon
System International, has been
inspiring clients and salons
worldwide. His inspirational business
plans and advice to leading salons
throughout the world help them
achieve heights they never thought
possible. His exceptional
training series is beyond compare
and can convert an average salon to
a money maker power house.
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Salon Business Videos
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PROFESSIONAL PRICING |
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Michael Cowen shows
you specific guidelines on how and when to increase salon
prices without losing your clients. This
comprehensive program includes a staff training
video that provides an easy to follow
step by step approach to
success. The audio tapes,
video and booklet will guide you
through making a professional price
list and show you a proven formula
for maximizing areas of opportunity
for growth in your salon.
Features:
-2 hours of audio
-40 minutes of video
-52 page booklet
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SB001 $85.00  |
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THE KEY TO SUCCESS |
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Michael Cowen shows
you that correct consultation
techniques are the
foundation of every successful
salon. This program will give
your staff the tools to effectively
consult with their clients. It
takes your staff through a
proficient method of finding the
clients' needs in a step by step
approach.
Features:
-2 hours of audio
-55 minutes of video
-48 page booklet
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| SB002 $91.00 |
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FINANCIAL SUCCESS |
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Michael Cowen shows
you how to maximize your profit by
merely controlling costs. He
also explains a simple format for
controlling both wholesale and
retail inventory lines by avoiding
running out of product or over
ordering. For the staff,
he explains a goal setting formula
that will motivate them to improve
productivity and focus on how to
strive for better results.
Features:
-2 hours of audio
-52 page booklet
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| SB003 $82.00 |
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EMPLOYING THE RIGHT STAFF |
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Michael Cowen
presents this comprehensive program that
guides the employer in a
step by step process of locating the
right staff. No matter which
position you're trying to
fill, by following Michael's
formula, you can be confident that
your decisions are sound, sensible
and based on proven techniques. Included in this
program is a method of properly employing
staff while taking the work
place agreements, company policies,
salaries, benefits, commissions and
service charges into consideration.
Features:
-2 hours of audio
-Floppy Disk
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| SB004 $78.00 |
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SALON MARKETING |
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Michael Cowen shows
you a proven formula for an
salon marketing program which breaks
the traditional barriers of
discounts and deals and focuses on
the key elements of new clients,
drifting clients, and regular
clients. The audiotapes
explain why discounts and deals are
not effective marketing tools for the long run.
Michael also explains the power of
an salon reward programs for all
clients and how this method of
marketing creates lasting client
loyalty converting drifting clients
to regular clients.
Features:
-2 hours of audio
-20 Laser Print Layouts
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| SB005 $95.00 |
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THE POWER OF REBOOKING |
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Michael shows you
how to increase business by at least 25%
without needing one extra client by
rebooking clients before they leave
the salon. This simple and
powerful necessity is a
crucial component in the success of
your business. When the
principles in this program are put
into practice, productivity will
increase and the salon will have a
steady flow of clients every day of
the week rather than having busy and slow
spurts.
Features:
-2 hours of audio
-35 minutes of video
-53 page booklet
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| SB006 $88.00 |
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RECEPTION SKILLS |
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Michael shows
effective telephone and
reception desk skills. He
explains how to achieve a booking
from an inquiry and how to say, "Yes
we can do that!" to every client.
This program explains how
to greet the clients and make them
feel special, how to make an
effective booking, how to coordinate
between client and stylist, and much
more.
Features:
-2 hours of audio
-40 minutes of video
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| SB007 $78.00 |
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RETAIL & TREATMENT MARKET |
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Michael gives
solutions to grow and develop an
effective retail and treatment
market that is inadequate in salons
today. His proven solutions are
part of a simple formula that is
guaranteed to bring retail and
treatment to the forefront in your
salon and take the individual
stylist and the whole salon to
success.
Features:
-2 hours of audio
-30 minutes of video
-33 page booklet |
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| SB008 $65.00 |
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OLYMPIAN STYLIST |
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Michael shows you
how an employee motivation program
will increase salon profits by
emphasizing rebooking clients,
adding on client services, and
increasing retail sales. This
program will increase your
employee's sales volume by allowing
them to keep track of clients,
services, and retail sales so they
can record their progress.
Michael shows you how to set up your
own motivation program and keep
track of each employee's progress so
that you can reward them for their
success.
Features:
-2 hours of audio
-30 minutes of video
-35 page booklet |
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| SB009 $74.00 |
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THE COLOR AND PERM
MARKET |
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Michael shows you
how to reverse the "do it at home"
trend in the color and perm market.
Topics include: professional
pricing, how to increase
productivity, grow the chemical
market, and how to educate both
the stylist and client about new
techniques in color and perming.
He suggests 15 color techniques and
8 perm techniques you can use on
your clients.
Features:
-2 hours of audio
-45 minutes of video
-41 page booklet |
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| SB010 $68.00 |
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THE
ENTIRE TRAINING COLLECTION |
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This package includes all of Michael
Cowen's Videos, Volumes 1-10.
You save $55 when purchasing this
package. |
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| SB011 $749.00 |
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