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Michael Cowen
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PROFESSIONAL PRICING |
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Michael Cowen shows
you specific guidelines on how and when to increase salon
prices without losing your clients. This
comprehensive program includes a staff training
video that provides an easy to follow
step by step approach to
success. The audio tapes,
video and booklet will guide you
through making a professional price
list and show you a proven formula
for maximizing areas of opportunity
for growth in your salon.
Features:
-2 hours of audio
-40 minutes of video
-52 page booklet
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SB001 $85.00  |
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THE KEY TO SUCCESS |
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Michael Cowen shows
you that correct consultation
techniques are the
foundation of every successful
salon. This program will give
your staff the tools to effectively
consult with their clients. It
takes your staff through a
proficient method of finding the
clients' needs in a step by step
approach.
Features:
-2 hours of audio
-55 minutes of video
-48 page booklet
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| SB002 $91.00 |
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FINANCIAL SUCCESS |
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Michael Cowen shows
you how to maximize your profit by
merely controlling costs. He
also explains a simple format for
controlling both wholesale and
retail inventory lines by avoiding
running out of product or over
ordering. For the staff,
he explains a goal setting formula
that will motivate them to improve
productivity and focus on how to
strive for better results.
Features:
-2 hours of audio
-52 page booklet
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| SB003 $82.00 |
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EMPLOYING THE RIGHT STAFF |
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Michael Cowen
presents this comprehensive program that
guides the employer in a
step by step process of locating the
right staff. No matter which
position you're trying to
fill, by following Michael's
formula, you can be confident that
your decisions are sound, sensible
and based on proven techniques. Included in this
program is a method of properly employing
staff while taking the work
place agreements, company policies,
salaries, benefits, commissions and
service charges into consideration.
Features:
-2 hours of audio
-Floppy Disk
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| SB004 $78.00 |
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SALON MARKETING |
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Michael Cowen shows
you a proven formula for an
salon marketing program which breaks
the traditional barriers of
discounts and deals and focuses on
the key elements of new clients,
drifting clients, and regular
clients. The audiotapes
explain why discounts and deals are
not effective marketing tools for the long run.
Michael also explains the power of
an salon reward programs for all
clients and how this method of
marketing creates lasting client
loyalty converting drifting clients
to regular clients.
Features:
-2 hours of audio
-20 Laser Print Layouts
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| SB005 $95.00 |
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THE POWER OF REBOOKING |
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Michael shows you
how to increase business by at least 25%
without needing one extra client by
rebooking clients before they leave
the salon. This simple and
powerful necessity is a
crucial component in the success of
your business. When the
principles in this program are put
into practice, productivity will
increase and the salon will have a
steady flow of clients every day of
the week rather than having busy and slow
spurts.
Features:
-2 hours of audio
-35 minutes of video
-53 page booklet
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| SB006 $88.00 |
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RECEPTION SKILLS |
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Michael shows
effective telephone and
reception desk skills. He
explains how to achieve a booking
from an inquiry and how to say, "Yes
we can do that!" to every client.
This program explains how
to greet the clients and make them
feel special, how to make an
effective booking, how to coordinate
between client and stylist, and much
more.
Features:
-2 hours of audio
-40 minutes of video
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| SB007 $78.00 |
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RETAIL & TREATMENT MARKET |
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Michael gives
solutions to grow and develop an
effective retail and treatment
market that is inadequate in salons
today. His proven solutions are
part of a simple formula that is
guaranteed to bring retail and
treatment to the forefront in your
salon and take the individual
stylist and the whole salon to
success.
Features:
-2 hours of audio
-30 minutes of video
-33 page booklet |
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| SB008 $65.00 |
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OLYMPIAN STYLIST |
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Michael shows you
how an employee motivation program
will increase salon profits by
emphasizing rebooking clients,
adding on client services, and
increasing retail sales. This
program will increase your
employee's sales volume by allowing
them to keep track of clients,
services, and retail sales so they
can record their progress.
Michael shows you how to set up your
own motivation program and keep
track of each employee's progress so
that you can reward them for their
success.
Features:
-2 hours of audio
-30 minutes of video
-35 page booklet |
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| SB009 $74.00 |
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THE COLOR AND PERM
MARKET |
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Michael shows you
how to reverse the "do it at home"
trend in the color and perm market.
Topics include: professional
pricing, how to increase
productivity, grow the chemical
market, and how to educate both
the stylist and client about new
techniques in color and perming.
He suggests 15 color techniques and
8 perm techniques you can use on
your clients.
Features:
-2 hours of audio
-45 minutes of video
-41 page booklet |
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| SB010 $68.00 |
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THE
ENTIRE TRAINING COLLECTION |
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This package includes all of Michael
Cowen's Videos, Volumes 1-10.
You save $55 when purchasing this
package. |
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| SB011 $749.00 |
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Erica Miller
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CLIENT HOME CARE TRAINING (FOR
RETAIL CLIENTS) |
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In
this step-by-step tutorial, Erica
Miller will demonstrate proper
product usage and techniques for
both morning and evening programs.
Erica Miller will demonstrate on
herself the proper procedures and
precautions that are needed to
cleanse, tone, apply an ampoule /
mask, and finish with appropriate
cream, specialty products, and
make-up.
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| SB013 - VHS $45.00 |
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CLIENT ANALYSIS CONSULTATION SALES |
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This is a very important
presentation for individuals who own
a business in which skin care
treatments are offered (or wish to
do so in the future) and are looking
to increase the efficiency of their
business and make it a successful
one. As the name of the video
suggests, the video covers a broad
range of topics anywhere from skin
type analysis to sales techniques.
Video contents: (a) Basic discussion
of skin types/conditions (b) Client
analysis on several skin types (c)
Client history and charting (d)
Determining treatment programs/home
care programs (e) Summary sales
technique, ongoing follow up (f) How
to utilize incentives (gift
certificates, gift sets, etc.).
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| SB012 - VHS $89.00 |
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Susie Galvez
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INSPARATIONS BOOK |
InSPArations is a collection of 187
inspiring tips, ideas and techniques
to increase employee loyalty, client
satisfaction, and bottom line spa
profits. In addition, you will also
learn how to:
(1)
sell more retail effortlessly
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add small touches to your client's
visit that will long be remembered
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create exclusive signature
treatments just for your spa
(4)
streamline spa operations and control
costs and many more inSPArations
that will create excitement in all
areas of your spa business.
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| SB014B - BOOK $24.95 |
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Tammy Taylor Videos
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HOW TO SURVIVE
THE NAIL BUSINESS IN THE NEW
MILLENNIUM 2 VIDEO SET |
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In this two video set,
Tammy Taylor teaches
nail techs how to take
make their nail business
successful. Tammy takes
difficult time-consuming
tasks and turns them
into fun, simple, fast
projects, which anyone
can do. She explains
step-by-step, how to
make changes that can
improve Nail
technicians, Salon
managers and Salon
owners businesses.
Learn how to not get
caught in the middle of
price wars between
discount nail salons and
the high-end, full
service salon.
(174 minutes)
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| MP015 - VHS $59.95 |
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GUIDE TO MANICURING & ADVANCED NAIL TECHNOLOGY BOOK |
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Just as the title suggests, this is a guide that contains both basic and
advanced topics of manicuring and nail technology. This is a truly
comprehensive book which contains everything you need to know about manicuring
and nails in general. The book contains 27 chapters. Chapters 1-7 are
introductory chapters which include hygiene, equipment and bacteriology.
Chapters 8-12 cover the various procedures, some of which include basic
techniques, sculptured nails and corrections. Chapters 13-18 provide a brief
course on anatomy and physiology which include in part cells, the skeletal
system and the nervous system. Chapters 19-27 cover chemistry for manicurists
and other topics such as first aid and career paths. |
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| MP005B - BOOK $49.95 |
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